TEATRO & PUNTO / Branding process
The project was published in "Branding Element – Logos 3", SendPoints, 2014
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/93788cf5-f713-419d-b67c-91b9a612ca55_rw_1920.jpg?h=734cf4616254ee44cf6a96380ab18222)
T H E P R O C E S S
LINEAS DEL PROYECTO / PROJECT LINES
Teatro & Punto is a Chilean website dedicated to literature and dramaturgy.
T H E P R O C E S S / synopsis
Visual and conceptual search
Both disciplines were analyzed in depth by searching morphologically elements that represent the theatre and literature, allowing a balanced combination. The solution was the tip of an ink pen representing handwriting, a theater stage to evoke the "tables" (term used in theater) , the stage lights were used as a unifying element between the two disciplines and represents the light and shadow, white / black, ink / paper, and the masks of sadness and happiness of the theater.
Morphology and structure
The elements were geometrized and worked over axes of symmetry to keep a balance between the visual weights by using a linear synthesis to provide a simple aspect, structured and formal.PROCESO ANÁLOGO ( SKETCHING)
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/20bf04bb-2678-45d9-9a17-83e2d1ccd65a_rw_1200.png?h=407c5fc009bcab9638dd1b06f81f20e8)
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/781a336c-b8eb-4ce4-a0a6-72ddf178a0a8_rw_1200.png?h=e63cb62f9c518cd81d296667ab78bbbf)
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/36b369c2-3168-4a76-9079-1564dfa91062_rw_1200.png?h=5e39942dea2a6dab1842bbc924ee3466)
INCUBACION CONCEPTUAL / CONCEPT DEVELOPMENT
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/b7e32c41-9349-4e59-82a2-3606aa7fc411_rw_1200.png?h=feed4c7d1fe7109edbf0fee3db3a13f8)
PROCESO DIGITAL ( DIGITAL PROCESS )
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/a37e28fb-fabd-48cd-9e93-6f5d85afefec_rw_1200.jpg?h=f027fa7c4fab590e9010c8fa301ab657)
ISO DEVELOPMENT ( FINAL ISO )
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/98b0bfc7-7b27-47c9-adba-d1fd772ef014_rw_600.png?h=4123e9c203474e5a1ff1a42aa420072c)
ISO + LOGO / PRINCIPAL
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/27f7b324-c0c4-4914-a3a6-35f83e96455a_rw_600.png?h=c1396304e0d7316823e165be1468ffcc)
ALT + TAGLINE
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/5d55ae99-c8d9-4f19-b88d-4ef356350441_rw_600.png?h=c5c6f880c0e2a4b21ae4d3c759bcc20f)
CHROMATIC CODE
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/69021652-a92e-4aa1-ba78-fe9a04c032b4_rw_600.png?h=ccdb0576e1e28bf2a7ec62ff33b12de6)
Application EXAMPLES
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/ea0a9d52-e80c-4e43-817e-26e354f11d6e_rw_1920.jpg?h=b302349d4d5e3d9f5c4ab40c37961378)
Stationary Set ( Web site - SOON )
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/360001f3-ddc0-450d-ae43-82be9670a02e_rw_1200.png?h=dbdee4de804592931e9f2c5c8711263b)
![](https://cdn.myportfolio.com/54a4184a-6d5d-4352-bb1c-2fc40f854f04/d485b29c-53ff-44c2-b48b-1dece4b503cd_rw_1200.jpg?h=00ea873bd43e64a8c22e7ca4ccdddfca)
THANKS FOR WATCHING